There are three ways to look at designer collaborations. 1. What do I want to wear now? 2. What can I seamlessly incorporate into my wardrobe and 3. What pieces can I buy that no one will ever know is a collaboration and I can wear forever.
In the first category you’ll find directional pieces that seem more on trend but will quickly end up on ebay. They are instantly recognizable as being part of the collection and you’ll be sick of them in six months. Here we have the Isabel Marant for H&M boot the embellished vest and the poncho-knit sweaters that you’ll tell yourself you need. But let’s be honest, the cachet of having that boot will soon fade when you realize that everyone and their mother now has that boot and you look like the girl who waited in line for hours to pay way too much for a style that was in in 2010. That’s 9 seasons ago! Listen, I’m not judging, I fall prey to this every time. If you need these boots be prepared to enjoy them for a month or two and put them away until next year. Hopefully by then all the tweens and collaboration hoppers will have moved on to the next thing.
In the second category are the pieces that are neutral or subdued in color. Here you have the black and white printed jean and basically everything else with a black and white print in the collection. We’ll all know its Isabel Marant x H&M but two years down the line when you’re still wearing it and mixing and matching it with your updated closet we’ll be kicking ourselves that we didn’t buy it when we had the chance.
Finally you have all the basics that you already have in your closet. Here you have you your white and grey and charcoal pieces. The tanks, t-shirts, sweatshirts and pants. The difference between these and what you can buy from your average department store is that these are cut better, seem to evoke something between a working class rocker and the nonchalant girl you wish you could afford to be. When these pieces get tattered you’ll regret not buying more and wear them down to the thread because you won’t be able to part with them. They may even look better the more dishevelled they get. On the higher end of the spectrum the leather ankle pants and oversized peacoats look like you’re borrowing from the boys. I can see regretting not getting those pants.
Finally the unexpected pieces that I am lusting for are this men’s shirt which I can imagine wearing with everything and the metallic scarf. A perusal of the Isabel Marant Spring 2010 ready-to-wear collection has me convinced that we didn’t explore this scarf as jewelry thing enough the first time around. It somehow feels of the moment with Thakoon’s cross-body clutch as jewelry deal (not worn together obviously.) Just me? Well, I stand by it.
I’m pretty sure everything under $100 will sell out in the first day so if you plan on getting something plan ahead. What do you guys think? Any predictions for a sell-out time? (Do people bet on this stuff? I don’t know anything about sports… but fashion!) What are you guys dying to get?