Olivia Wilde on the cover of Glamour's September 2014 cover

Olivia Wilde on the cover of Glamour’s September 2014 cover

Glamour is clearly in LOVE with Olivia Wilde. Of course it helps that Jennifer Aniston, last year’s cover star gave Wilde the seal of approval last September, and then there’s the “Do’s and Dont’s of Turning 30″ and “What Will They Think of Us in 75 Years?” columns she penned for the magazine. Wilde seems to fit in to Glamour’s view of what a woman should look like in 2014 and this is both empowering and very limiting in its view of women.

Glamour wants us to believe that this issue is pushing the envelope for female empowerment by posting photographs of Wilde online ahead of the magazines’s publication. The buzz of controversy draws readers and ultimately leads to the normalization of breastfeeding in public, which can only be seen as a great thing though the magazine does not itself host the debate. It shows extreme security in its powers to let the debate happen elsewhere and position itself as the cause of change (The debate has in large part already happened, so perhaps we should say Glamour is hopping on the bandwagon and offering visibility to the cause.)

The photographs of Wilde in the September issue of Glamour are some of the best Patrick Demarchelier pictures I’ve seen in a while. No doubt it helps that there’s a location that Wilde can use as backdrop and the clothing absolutely complements Wilde’s looks and the persona she is going for.

The cover is beautiful and I’m loving the scarf and flower that Wilde sports. It truly ups the sophistication of an otherwise very pink cover. It shows off the skinny scarf trend seen at Prada and again in the Altuzarra for Target  collection. It has been worn to perfection by Alexa Chung. The dress and scarf are actually by Lanvin, and perhaps this is fitting as the Lanvin mother and child logo by Paul Iribe fits in perfectly with Wilde’s breastfeeding picture.

In conjunction with the breastfeeding debate, Glamour asks its readers “Topless Pics: Do? Don’t? Debate” limiting itself to the instagram debate rather pushing the question to a woman’s right to choose whether or not breasts are sexual organs as the city of New York has done. Anja Rubik’s #freethenipple is more than just a question of what can be posted on instagram. It is a movement towards ending the vilification and sexualisation of women’s bodies. The magazine is refusing to see this as part of the same debate: a woman’s right to choose if and when to uncover her breasts in public, regardless if it is to feed her baby, as a political statement or a fashion statement. It seems that if the right to bare one’s breasts were accepted in every circumstance we could do away with so much shaming of women’s bodies in specific circumstances.

But enough about breasts already!

How does the magazine fare? I thought Glamour was  great read this month. The magazine brought back the “Beauty: It’s my Thing” article and as always the television column is a great part of the magazine. The thirty days of looks starring Hanneli Mustaparta is good though I’m beginning to miss the interpretations by different women on how to wear a piece. To be sure using a guest each month and the cleaner aesthetic of the page is great.

The editorial “Color Pop” is wonderful and Karolina Kurkova’s stature changes the proportions of what was seen on the runway. I think she makes the clothing seem more accessible to the woman reading the issue, though this is in part due to the approachable styling and hair and makeup that looks ike it could be worn by every woman.

The Zosia Mamet column continues to impress because of Mamet’s willingness to be open with readers, from being the voice of dissent for the lean-in movement or telling us about her anorexia as she does here.

Once again I find myself annoyed at Rashida Jones’ column. This week she’s infantilizing men and really pushing the generalization that the 2 illustrated men stand in for all men. I don’t know if that is how men used to be, older men still are, or just an attempt to be funny by poking fun at men because it’s still okay to make such comments about men. I’m a feminist and Jones who also identifies as a feminist always seems to rub me the wrong way with her views.

So how would I rate this issue. I give it 3.75 stars/5.